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      <image:caption>Hi, I’m Matt. If you’re anything like me, you skipped the headline and went straight to the comments, or in this case, the profile. Either way, you made it here safely. So welcome. A little about me: I was both honored and mildly confused when my agency leadership team considered me for Ad Age’s 40 Under 40… at the age of 43. Rather than argue with math, I did what any responsible creative director would do. I used AI and rebranded myself. I’m a dad (papa) to a 4-year-old, which is basically a full-time masterclass in humility, patience, and negotiating with a tiny CEO who runs on snacks and chaos. No one really prepares you for how steep the learning curve is when you’ve spent your earlier years traveling the world and collecting stories, only to come home and realize your toughest client now lives in your house. The good news: he’s awesome. Professionally, I love advertising and storytelling that actually earns attention. I believe in a “think-first” approach: step away from the screen, pick up a pen, sketch it out, talk it through, let the idea breathe before it becomes pixels. And now, I also see AI as a creative partner in that process, not as a shortcut, but as a collaborator that helps expand thinking, test directions faster, and build out ideas that might otherwise stay stuck in a notebook. The teams I’ve led who embrace that blend of analog thinking and modern tools tend to make sharper, braver, and more human work. At the end of the day, I’m focused on making great ideas with great teams and pushing the work to be clearer, braver, and more effective every time. // education Savannah College of Art and Design – B.A. Advertising and Branding University of Phoenix – A.A. Information Technology</image:caption>
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