Matt Le Meur // Creative Director
// about
Hi, I’m Matt.
If you’re anything like me, you skipped the headline and went straight to the comments, or in this case, the profile. Either way, you made it here safely. So welcome.
A little about me: I was both honored and mildly confused when my agency leadership team considered me for Ad Age’s 40 Under 40… at the age of 43. Rather than argue with math, I did what any responsible creative director would do. I used AI and rebranded myself.
I’m a dad (papa) to a 4-year-old, which is basically a full-time masterclass in humility, patience, and negotiating with a tiny CEO who runs on snacks and chaos. No one really prepares you for how steep the learning curve is when you’ve spent your earlier years traveling the world and collecting stories, only to come home and realize your toughest client now lives in your house. The good news: he’s awesome.
Professionally, I love advertising and storytelling that actually earns attention. I believe in a “think-first” approach: step away from the screen, pick up a pen, sketch it out, talk it through, let the idea breathe before it becomes pixels. And now, I also see AI as a creative partner in that process, not as a shortcut, but as a collaborator that helps expand thinking, test directions faster, and build out ideas that might otherwise stay stuck in a notebook. The teams I’ve led who embrace that blend of analog thinking and modern tools tend to make sharper, braver, and more human work.
At the end of the day, I’m focused on making great ideas with great teams and pushing the work to be clearer, braver, and more effective every time.
// education
Savannah College of Art and Design – B.A. Advertising and Branding
University of Phoenix – A.A. Information Technology
// experience
CRM:
Stellantis (Jeep, Ram, Dodge, Alfa Romeo, FIAT, Chrysler)
Vail Resorts/EPIC Pass
Jared – The Galleria of Jewelry
AOR:
First National Bank of Omaha
PurePoint Financial
MUFG, Union Bank
Hasbro
Frontier Communications
Alc/Bev:
Heineken USA
AB InBev
Pernod Richard USA
Diageo
Bacardi USA
Patron
Grey Goose
CPG:
PepsiCo
Mondelez
Unilever
Henkel North America
TECH:
Spotify
General Electric
History Channel
// awards
2025 Finalist - The New York Festivals Advertising Awards
Digital/Mobile: Best Use Real-Time Response category
Stellantis - Site Private Offers
2024 Gold Award - The Drum Awards Festival
Content: Automotive
The Ram REV “Revolution” Campaign
2024 Silver Award - The Drum Awards Festival
Digital Experience: Auto
The Ram REV “Revolution” Campaign
2021 Gold VIDDY Award
Commercials | Broadcast / Non-Broadcast / Web Commercials
Jared - Love Can’t Wait
2021 OMMA Award
Excellence in Online Advertising
Jared - Love Can’t Wait
2021 Gold Echo Award
Best CRM/Customer Loyalty Program
Jared - Love Can’t Wait
2021 Silver Echo Award
Best Experiential
Jared - Love Can’t Wait
2021 Silver Echo Award
Best Retail & E-Tail
Jared - Love Can’t Wait
2021 Bronze Reggie Award
Experiential Marketing (Live or Virtual)
Jared - Love Can’t Wait
2020 Razorfish Award
Razorfish Agency - Masterful Creativity
2016 Rising Star Award
Razorfish Agency - Creative Excellence
2015 Cannes Lions International Festival of Creativity
Shortlist Cyber - Engagement Platform
SPOTIFY - THAT SONG WHEN
2015 Cannes Lions International Festival of Creativity
SPOTIFY - THAT SONG WHEN
Shortlist PR - Community Building/Management
2013 Silver Reggie Award
HEINEKEN USA - James Bond/Sony Partnership
2012 Silver Reggie Award
HEINEKEN USA - Dos Equis/Most Interesting Man Promotions
2009 DFNI Award
PERNOD RICARD - Absolut Masquerade Launch
// some nice things were said about me
Matt is a very talented Creative Director and a crucial team member on FNBO. He approaches all projects with a solutions mindset, curiosity, and creativity. Matt does not just accept status quo; he pushes himself and his team to seek creative solutions that go beyond the assignment or what’s been done in the past. He leads with empathy and enthusiasm, setting the right example for those that report to him. He’s developed strong and trusted relationships with his team and our clients. His design skills are impeccable not only in the work he produces but also in his evaluation, critique and direction of his team’s work. I’ve seen Matt work hard this year to deepen his understanding and knowledge of our client’s business and the financial industry which has had a big impact on the creative product and the kind of client feedback we receive. I value Matt’s opinion, I trust him as a peer and I respect him as a partner in furthering the success of our team and our client work.
// Director of Strategy
Matt has the positive "can-do" attitude that has motivated him in his work; it pushes him out of his boundaries and serves to create ideas that are not afraid to push the client. He spends time coaching peers on accountability, attitude, and holds them responsible for their work and schedules; motivates them to lead vs lean.
// VP Client Services
Matt is a very talented Creative Director and a crucial team member on FNBO. He cares deeply about the work and his team. Matt never fails to dig in to look for innovative and extraordinary solutions to client challenges. His work on FNBO has expanded the business, created strong client relationships and grown the team's confidence and skillsets. Matt is doing a fantastic job.
// Senior Copywriter
Last time I was talking about Matt, I was telling our new VP Account Director that when I inherited him, then I stopped and I had to correct myself and said, “when I was gifted Matt.” He came in here are completely revamped the creative process with a focus on thinking, storytelling, and selling the work.
// VP Creative Director
Matt is a kind and empowering leader who truly wants the best for his team. He is a fierce advocate for his people and I can tell that he makes assignment decisions with his team's development in mind. He himself is a powerful creative and contributes fantastic ideas to our account team's work.
// Senior Art Director
Matt is a fantastic people leader. I really appreciate the way he prioritizes growing the talent on his team, and have noticed it even more in 2023. He's elevated Patrick and Adam to be the day-to-day leaders of the account, both empowering them to own the work and mentor the more junior team members. I know Matt hosts training sessions and regularly meets with all members of the team to check in on bandwidth and resourcing.