PurePoint Financial :30 TV Spot
PurePoint Financial employs a hybrid banking model; they are an online bank with brick and mortar financial centers in six key markets. PurePoint Financial targets their affluent audience through an anthemic spot. A sculptor chisels away at the unnecessary parts of a marble block to streamline and reveal the completed sculpture. This action sequence is a metaphor for PurePoint Financial’s philosophy of breaking the mold as the modern way to bank.
Suzanne Charbonneau // Group Creative Director
Matt Le Meur // Creative Director
Chris Lum // Senior Art Director
Kristin Liguori // Senior Copywriter
Peggy Fallon // Senior Producer
Production Company // Lightbox NYC
Editing // RecRoom
Director // Samuel Bennetts