PurePoint Financial branded content series in partnership with CNN

Through this docu-style film series, titled Inspiring Tomorrow, PurePoint Financial sets out to inspire a movement towards saving. In partnership with CNN, we curated and produced 3 short films featuring inspiring stories of people who have taken small steps to create change for themselves and their communities. The goal of the series is to underscore the value of saving for a brighter tomorrow and inspire viewers to take action today.

Results
Total Number of views: 4 Million+
Facebook: 16% above industry benchmarks
YouTube: 23% above industry benchmarks
CNNgo/OTT: 20% above industry benchmarks

Suzanne Charbonneau // Creative Director
Matt Le Meur // Associate Creative Director
Chris Lum // Senior Art Director
Ian Kelly // Senior Art Director
Kristin Liguori // Senior Copy Writer
Kyle Dunn // Senior Copy Writer
Peggy Fallon // Senior Producer