Jared – Love Can’t Wait
The Business Problem
With stores closed and the bridal industry at a virtual standstill, Jared the Galleria of Jewelry was looking for a way to help the couples who depend on them to help make their dreams come true. More than 845,000 couples have put their weddings on hold due to coronavirus. But some brave couples decided nothing can stop their love, not even Covid-19. The challenge was figuring out how we could help them show the world that, especially right now, love must prevail.
The Creative Solution
Because Jared specializes in bridal jewelry, we saw a unique opportunity to save the big day by offering an unprecedented new service. The idea was flawless: hosting virtual weddings for couples who decided that Love Can’t Wait. But there was a lot to be done before they could say “I do”. First, we needed to build a platform to seamlessly host the virtual wedding experience that allowed couples to create the virtual wedding of their dreams. Then we created a :15 TV Spot, Paid & Organic social, SEM and targeted emails to let people know about the service. And all of this had to be done from home. The TV Spot was created in just 4.5 days and the microsite build took less than 3 weeks. It was a true whirlwind romance.
Results
1500 sign ups in 2 weeks
24MM earned media impressions
104% lift in consideration vs. benchmark
4.5 days to create and deliver a 15 second TV spot
2021 OMMA Award
Excellence in Online Advertising
Jared - Love Can’t Wait
2021 Gold Echo Award
Best CRM/Customer Loyalty Program
Jared - Love Can’t Wait
2021 Silver Echo Award
Best Experiential
Jared - Love Can’t Wait
2021 Silver Echo Award
Best Retail & E-Tail
Jared - Love Can’t Wait
2021 Bronze Reggie Award
Experiential Marketing (Live or Virtual)
Jared - Love Can’t Wait
Brendan McKenna // Executive Creative Director
David Katzman // Creative Director
Tony Porras // Associate Creatie Director
Greg Akouris // VP Creative Director
Jennifer Bell // Group Creative Director
Matt Le Meur // Associate Creative Director
Sally McGuin // Director Content Production
Sandor Kolkey // SVP Strategic Consulting
Deb Bergin // Vice President Client Partner
Paige Monk // Senior Account Executive