Stellantis - A Smarter Way to Seal the Deal - Site Private Offer

Challenge:
Car incentives usually feel more focused on profit than personalization. Which isn’t the best feeling for a customer. So, Stellantis wanted to change gears in service of a more premium way in, and we partnered with them to create a system that makes offers feel more like gifts— personal and exclusive, with just the right amount of urgency built in.

The Private Offer program uses real-time data and shopper behavior to serve 1:1 incentive based on individual site actions, location and current offers. No more generic deals—just smart, surprising moments that feel designed just for you. And that’s because they were.

Solution:
Instead of talking just about deals, we introduced a “bonus cash allowance.” The system quietly tracked user behavior—what they clicked, where they browsed, what caught their attention—and then, at just the right moment, delivered a personalized and exclusive offer that felt more like a VIP perk.

Here’s how it played out:

• Smart Targeting – We used behavioral signals to serve up relevant offers to the right buyers, at the right time.

• Subtle, Never Screaming – No flashing banners. No ALL CAPS anything. Just a well-timed offer, presented cleanly.

• Location-Based Relevance –Offers reflected a shopper’s geography, making sure they aligned with actual incentives available near them.

A little psychology, a little tech and a whole lot of incremental sales later, it turns out that the right kind of offer can feel elegant instead of overwhelming.

Results
By making offers feel exclusive instead of expected, Stellantis didn’t just sell more cars—it changed the way car incentives work.

117% lift in sales. And we’re all-in on a triple-digit increase.
300K private offers served. That’s a lot of “just for you” moments.
1st party data awareness. More known shoppers, fewer mysteries.

Matt Le Meur // Creative Director
Chad Shepard // Design Director
Patrick O’Malley // Senior Copywriter
Felipe Torres // Designer