JEEP Credit Card Launch

FNBO wanted to forge a new trail with Jeep. To target a fanbase as dedicated as Jeep Owners, they knew they had to design a product to fit our audience’s adventurous spirit, that offers more value and connection to the existing community. We designed a card with the chip as part of the iconic Jeep logo which made our resident Jeep enthusiasts want to get one.

Freedom isn’t always a nicely paved road. Introducing Seven-Slot Rewards.

2023 JEEP Credit Card Campaign

Now that we forged that trail, we updated the campaign to focus more on the Jeep enthusiast and the iconic Jeep logo.
Basing our insights off Jeep’s long-standing “It’s a Jeep Thing” campaign, we tapped into the inner phycology of Jeep enthusiasts, and with the Jeep Credit Card, we let them know everything can now be a Jeep Thing.

Brittany Barefoot-McGinnis // Group Creative Director
Matt Le Meur // Creative Director
Patrick O’Malley // Senior Copywriter
Tim Krause // Senior Art Director