Amtrak Credit Card

The Ask:
Exactly one year after designing card art for Amtrak, we’re ready to bring the Amtrak co-branded cards to life in digital media. Last year’s focus was on successfully converting current Amtrak cardholders to the new FNBO product. Now, in 2023, we’re moving into acquisition mode, bringing in new train travel-loving prospective cardholders. 

The Goal:
To generate interest in the Amtrak Guest Rewards® Preferred Mastercard®, FNBO is running BAU creative after the LTO offer ends in April, and we need to create assets to promote it across display, social media, and paid search. 

A Unique Challenge:
As the expiration of Amtrak's photography rights loomed on the horizon, our team was tasked with creating a digitally driven campaign that would entice the target audience to apply for the Amtrak Card. Our team leveraged the distinctive shapes of Amtrak's iconic windows as a central theme, enabling us to craft an abstract representation that effectively immersed the consumer in the very essence of riding in the train cars.

Matt Le Meur // Creative Director
Patrick O’Malley // Senior Copywriter
Ian Walker // Copywriter
Joelle Benigno // Art Director